How do Australian magazine advertisements portray the feminine ideal Research Paper

How do Australian magazine advertisements portray the feminine ideal for teenagers - Research Paper Example communication and journalism had always been experiencing quite freely to figure out ways and means that can impart the messages effectively through the use and employment of various tools of the trade. In this connection, presentation of feminine characters is an important consideration because of the impact and effect a correct and purposeful use of the gender can generate. However, feminine characters are subjected to stereotypes that are more traditional. Maurie & Sharon have identified the same fact and states, â€Å"Magazine advertisements are also same in theme. Women primarily have decorative or sexy role in magazine ad portrayal.† (2008, p.212) Moreover, age is an important factor as far the acceptability of a trend is concerned. Literature and specially magazines and advertisements for teenagers can play a vital role in developing new trends while safeguarding cultural foundations of a society. This research will focus Australian Magazine advertisements to gauge the impact of feminine characterization on teenagers because these characters occupy the front pages and major advertisements and serve as ideals for many young peoples. The research will examine and investigate how the varied portrayal of models can generate and develop images, symbols and forms and how far these images can arouse the fetish thoughts and desire for teenagers in Australian society. The research will focus the presentation and portrayal of feminine in Australian magazines in general and particularly the Dolly and Girlfriend magazines. These presentations serve  as ideals for Australian girls who want to  establish  their identity through some unique, desirable and enviable attire, style and glamour.   The popularity and fame of these two magazines among teenagers have helped these... The paper tells that experts from the fields of communication and journalism had always been experiencing quite freely to figure out ways and means that can impart the messages effectively through the use and employment of various tools of the trade. In this connection, presentation of feminine characters is an important consideration because of the impact and effect a correct and purposeful use of the gender can generate. However, feminine characters are subjected to stereotypes that are more traditional. Maurie & Sharon have identified the same fact and states, â€Å"Magazine advertisements are also same in theme. Women primarily have decorative or sexy role in magazine ad portrayal.† Moreover, age is an important factor as far the acceptability of a trend is concerned. Literature and specially magazines and advertisements for teenagers can play a vital role in developing new trends while safeguarding cultural foundations of a society. The research will examine and investiga te how the varied portrayal of models can generate and develop images, symbols and forms and how far these images can arouse the fetish thoughts and desire for teenagers in Australian society. The research will focus the presentation and portrayal of feminine in Australian magazines in general and particularly the Dolly and Girlfriend magazines. These presentations serve as ideals for Australian girls who want to establish their identity through some unique, desirable and enviable attire, style and glamour. The popularity and fame of these two magazines among teenagers have helped these magazines to qualify for the research.