Industry assignment 2 Example | Topics and Well Written Essays - 2000 words

Industry 2 - Assignment Example(See Appendix I Summary of BMW Groups Sales as of November 2010 on page 10)This report will focus on analyzing the business strategies used by BMW Group. Using ostiariuss generic strategies, strategic choices of BMW will be identified followed by distinguishing the key resources and capabilities of BMW in deport to its strategic choices over the past five years. After evaluating how BMWs strategic choices has lead to the development of sustainable competitive value, this report will discuss the extent of BMWs ability to meet the critical succeeder factors for the automobile sector over the last five years. Prior to conclusion, criteria of Suitability, Feasibility and Acceptability will be used to further evaluate BMWs current strategies against possible future competition in the world(a) market.brand as automobiles that offers the users a cutting edge technology combined with unique designs that makes the cars different from different regular aut omobiles (Rolls Royce 2010). This strategy enables BMW, MINI, and Rolls Royce demand a premium market price for its masterpiece. As explained by doorkeeper (1985, p. 11), the fundamental basis of above-average performance in the long-run is sustainable competitive advantage for the company. In new(prenominal) words, the ability of BMW Group to sell its automobiles higher than the average market price enables the company to have a competitive advantage over its competitors. One way or the other, this factor made the company more than successful over the past five years.Using Porters generic strategies, it is possible to identify the strategic choices of BMW Group. Within a broad market scope, BMW Group was able to create competitive advantage over its competitors because of its differentiation strategies (Porter 1985, p. 11). As part of BMW Groups differentiation strategy, the company manufactures unique luxuriousness and high performance automobiles by investing on new